Fenty
Robyn Rihanna Fenty is making history yet again as the first Black woman to launch an original brand with LVMH (LVMH Moët Hennessy – Louis Vuitton SE). This high end brand by the name of “Fenty” joins other luxury brands under LVMH such as Dior, Givenchy, Louis Vuitton & more, with a collection of ready-to-wear shoes, accessories & clothing that will launch with a Paris pop up boutique on May 24th and online to the public on May 29th. As the CEO and Artistic Director of Fenty, the essence of Rihanna of found in every piece.
Rihanna has been breaking barriers ever since she’s entered the game but who would’ve known that this Bajan musician would turn into the iconic businesswoman that she is today?! It’s no surprise by now that Fenty is the ultimate mogul of our time as she’s been one of the lead innovators in the beauty and lingerie industry with her Fenty Beauty & Savage X Fenty brands.
“Designing a line like this with LVMH is an incredibly special moment for us. Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”
Words by Maya Clark // @mayaexplains