Robyn Rihanna Fenty is making history yet again as the first Black woman to launch an original brand with LVMH (LVMH Moët Hennessy – Louis Vuitton SE). This high end brand by the name of “Fenty” joins other luxury brands under LVMH such as Dior, Givenchy, Louis Vuitton & more, with a collection of ready-to-wear shoes, accessories & clothing that will launch with a Paris pop up boutique on May 24th and online to the public on May 29th. As the CEO and Artistic Director of Fenty, the essence of Rihanna of found in every piece.


Rihanna has been breaking barriers ever since she’s entered the game but who would’ve known that this Bajan musician would turn into the iconic businesswoman that she is today?! It’s no surprise by now that Fenty is the ultimate mogul of our time as she’s been one of the lead innovators in the beauty and lingerie industry with her Fenty Beauty & Savage X Fenty brands.

Designing a line like this with LVMH is an incredibly special moment for us. Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.
— Rihanna

Rihanna’s always one to keep us on our toes with surprises always around the corner. With her makeup brand, Fenty Beauty, she’s been known to test out her products at public events without us even realizing & it was no different with this luxury brand. So don’t be surprised when you see some familiar pieces on the launch date.

Now I know I definitely won’t be able to afford any of these pieces any time soon with some pieces ranging from $400-$600 and higher, but I’ll definitely be daydreaming of my “someday” wardrobe in the meantime! I’m not even mad at her though, when you’re Rihanna and the looks are this amazing, you can do what you want. Especially when it’s under LVMH, kudos to you Fenty!

Pieces from the Fenty Collection

Pieces from the Fenty Collection


Words by Maya Clark // @mayaexplains