N.E.R.D: No One Ever Really Dies

N.E.R.D: No One Ever Really Dies

"You better duck, run fast from the mania
Don't stare, don't laugh at the media
Brake free, press gas when it enter ya' 
Don't let it go bad when he ante up
Highway, get out the way
Black man do your great escape
Pac-man wanna prosecute you 
Raise your hand up, and they'll shoot ya' 
Face off, face off Adolf Hitler 
Grandkids slayed off 
Niggas, same rules, same chalk 
Different decade, same law

-Kendrick Lamar//Don't Don't Do It

Photo by Graham Walzer

Photo by Graham Walzer

 

N.E.R.D is finally back and they came real hard with this new album. No One Ever Really Dies is basically the anthem to the end of this year. 2017 has definitely been testing us, with all the political fuckery, women coming forward about sexual harassment, Net Neutrality, The DREAM Act and just the overall bullshit that one has to go through being a person of color in today's society can just be too exhausting.  So, we Thank N.E.R.D for coming through so hard, reminding us that we will get through this and we will not let all these fuckboys in the political office and around the world stop us and what true equality and equity looks like. 

No One Ever Really Dies is a serious album, disguised in upbeats and boppy sounds. A lot of 80's punk, pop inspiration. The features to this album are also a great balance. Including artists, Rihanna, Gucci Mane, Wale, Future, Kendrick Lamar, Andre 3000, M.I.A and Ed Sheeran. (I could have done without him, but that's just my personal opinion) 

My favorite tracks throughout the album are: Lemon, ft. Rihanna. This track is very upbeat and reminds you that haters are going to hate but all you can do is keep shining and keep doing your own thing. ESP, or extrasensory perception. This track highlights how easily our generation lives blindly in bliss. How social media controls the way we see the news and events. How if were not careful, we can easily become sheep if we continue trying to always be or do the "cool" things in life. We must think for ourselves and find the real truth. Don't Don't Do it, I think this song sadly rings true for a lot of minorities right now. How dangerous it is for us to just be out living our daily lives. This track is to response of the killing of Keith Lemont Scott. He was shot, while his wife kept shouting, “Don't do it” to the police officer.  Rollinem 7's ft. Andre 3000, this song has really high pace beats infused with classical hip-hop instrumentals. It even has subtle indigenous like sound into it as well.  Kites ft. M.I.A and Kendrick Lamar is hands down my favorite track. To me Kites screams unity and equity. "Nigga,hold the door, what you tryna close it for?" With all the chaos in the world right now and intolerance towards minorities and refugees, this song is an example of how we won't take the ignorant shit any longer. We won't close door to our neighbors, we have strength in numbers. We can't forget that. Secret Life of Tigers, this song is very nostalgic to me. It gives lots of 80's vibes. Pharrell literally sounds like he's Rockwell. This is another fun sounding song but listen closely and you'll hear the message. This is an aspect I love about the whole album. It might just sound like upbeat instrumentals and beats but listen closely and you'll hear the message to resist all the bullshit. We aren't sheep. We all have a voice. We all have a stance. You just have to utilize your voice and power.

Words by Tesia Pennie // @childish_Fun