One of the most iconic fashion experiences, New York Fashion Week has begun and Kanye West presented his Yeezy Season 4 collection to kick off the excitement. Kanye is known for a lot of things: he’s recognized for his touching song lyrics, his rhythmic energy that hypnotizes the crowd, his Gemini bipolar attitude, his cockiness or some would consider confidence, as well as his marriage to one of the most “famous for being famous” celebrities, Kim Kardashian-West. Now that Kanye is paving his way through the fashion industry, we face the question: Is his new designer image a pass or fail?
Kanye released his first collection in collaboration with Adidas at NYFW Feb 2015. The colorway that was expressed was darker compared to what was seen in stores that Spring-Summer. It immediately caught the consumer’s eye because it appeared to be different. The distressed, homeless, oversized, protective look was also catchy because it appeared to be innovative. It was such a disaster that it looked beautiful. Viewers immediately tried to relate to Kanye and how he felt designing that collection. What a successful Black man from the southside of Chicago who had lost his mother, could have been feeling designing that collection.
It was art. You either loved it or you hated it but most people, adapted. For the rest of 2015 up until now, fast fashion, start up brands, and other designers have designed pieces inspired by Yeezy. Not only that, they were able to capitalize because Yeezy’s price points were sooooo high and so discreet that almost no one can get their hands on it. It almost seems as though supply and demand is a key part of the Yeezy marketing strategy. Kanye has built on the same style since Season 1. Throughout his seasonal shows, he’s changed the colorway of course although, fabric and silhouettes are still similar. So how is Yeezy Season 4 different from the rest?
Kanye had over 100 beautiful women stand in position September 8th 2016. They were draped in beautiful garments ranging from bodysuits to off the shoulder oversized knits. Only a day after Labor Day, Kanye broke the unwritten rule and dressed 1/3 of his models in white. It was overall a mesh of sexy, glamour, and bold statement pieces. However, there were rarely any silhouettes that haven’t been done before.
NYFW is one of the most well respected fashion events to recognize not only luxury brands but brands with the ability of being that. Every designer has a distinct signature and usually presents innovative style lines. Fast fashion brands such as H&M, Forever 21…ect look up to these designers for inspiration to take back into their workplace. You can easily find inspiration and create pieces inspired by Yeezy Season 4. You can also find the same sort of inspiration on popular street corners. It was literally a street to runway type show. With last minute casted models, broken heels, unperfected model walks, the show could have easily been noted as a flop. Somehow Kanye was still able to wow the crowd. That man can do no wrong, but I’ll let you be the judge of that.
Words by Martasia Person
Header photo by Thomas Welch/Highsnobiety